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Athletic Footwear & Apparel

CATEGORY

Hoka

CLIENT

BRIEF

Hoka approached us to develop a series of interviews where professional athletes share their experiences wearing Hoka products.

We created and delivered a four-episode series featuring influencers interviewing athletes, but with a twist. Instead of the usual sit-down format, we had the host and guests engage in a treadmill run, progressively intensifying the speed with each question. This not only produced an entertaining and unique idea but also created engaging and shareable content tailored for Hoka.

RESULT

WHAT’S NEXT STARTS HERE.

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