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HILLS BROS SNACKS
Beverages
CATEGORY
Massimo Zannetti
CLIENT
Capuccino / Frappe
PRODUCT
BRIEF
Repositioning the frappé and cappuccino product range in the snack category for the Hispanic market.
We created a social media campaign based on the most successful Hollywood trailers to introduce our product in an unexpected way.
WHAT WE DID
Our fun and unexpected trailers acted as a magnet for the Hispanic audience. With nearly 3,000,000 views, our social media campaign became one of the season's successes for the category and, more importantly, it was a success in clicks and sales on the Walmart.com online store.
RESULT
WHAT’S NEXT STARTS HERE.
Get in touch at info@oakleafproductions.com
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