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CRUNCH | ZUMBA ROOKIE
Commercials
CATEGORY
Fitness
TYPE OF CLIENT
Crunch
CLIENT
WHAT WE DID
This was a labor of love! The team brought the right sensibility to the comedic creative by building the right team for our client with a funny Director, a strategic casting process, right-sized production services, and agile post-production. Throughout the post-production process, our team was able to edit, color correct, mix audio, and final confirm deliverables for various platforms.
Our director worked closely with the creatives to ensure we were hitting all the comedic moments, which were critical for the story. We had our editor get involved early in the pre-production process so he better understood the importance of timing and the different camera angles we were leveraging. Our ability to plan this ahead of time gave us control so we could deliver on budget and on time.